Hafiz Ibrahim started out in advertising as a fresh graduate at Leo Burnett as an A/V Producer/Copywriter. Nearing a year, he was then involved with creative writing for campaigns on major accounts (Petronas, McDonalds and Malaysia Airlines) writing scripts, which had won numerous awards locally and internationally. It was during this tenure that Hafiz was given options to ply his true trade as a film director, directing spots for clients from within Leo Burnett Malaysia. Hafiz's forte is definitely in talent direction and moulding stories that resonate with audiences. He certainly take pleasure and pride in crafting, whilst placing thought and wit in to films. He hopes to have the opportunity to work with creatives/clients in the near future to bring the best out of their products through precise and conscientious communications that will meet the needs and hold the attention of the intended audiences.